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How pay by bank improves gym payments

Payments
June 12, 2025
Nick Rudy

Gym operators understand how important it is to keep operations lean and revenue consistent. But did you know the payment methods you accept (and how you accept them) can directly influence your bottom line, churn, and monthly membership revenue?

This article breaks down pay by bank, an emerging U.S. payment method that can help fitness centers automate gym membership billing at a lower processing cost, with better reliability.

What is pay by bank?

Pay by bank combines instant bank verification with ACH processing. New members simply link their bank account, opt into automatic billing information, and funds are regularly verified, protected, and transferred using real-time, layered financial technology. The process is ideal for membership plans that require recurring, hands-off payments.

Pay by bank vs. eChecks

Traditional ACH methods like eChecks require manual data entry and expose your gym to greater additional fees and fraud risk. These outdated processes don’t offer the same modern enhancements that pay by bank delivers—like real-time bank verification, return protection, and network-level risk modeling.

With pay by bank, fitness membership billing gets a tech-forward upgrade: fewer failures, smarter retry logic, and a better experience for every training session or group fitness class your members attend.

This is why pay by bank is a valuable opportunity for gym operators to explore; it offers a new level of control and protection, alongside the affordability and reliability of ACH. 

Benefits of pay by bank for gyms

Pay by bank is one of the most efficient ways to accept online payments in the United States. And it comes with unique advantages for capturing recurring revenue—especially in the fitness industry.

1. Lower processing costs

Credit card networks are expensive. Most gyms pay 3–5% in processing fees on every transaction. If you’re running a personal training business or offering small group training, those fees quickly eat into your margins.

Pay by bank eliminates unnecessary intermediaries by routing payments through the ACH network. This allows gyms to reduce processing costs by up to 50% and focus those savings on member experience—like improved wifi, updated strength training equipment, or expanding on-demand training programs.

2. More reliable recurring payments

Credit and debit cards expire, get lost, or are replaced when fraud is suspected—leading to failed payments and unpredictable revenue.

In contrast, most consumers keep the same bank account for over 17 years. That makes pay by bank a more stable option for monthly membership dues, annual fee collection, or recurring in-person training subscriptions. With real-time verification and smart retry tools, gyms using pay by bank recover more revenue automatically—no need to chase members down.

3. Faster and easier signup

Manually entering billing information during enrollment slows things down and increases the risk of user error.

Pay by bank streamlines this process. New members can instantly connect their accounts through a secure mobile app interface, making it easier to get started with cardio, free weights, or that first session with a personal trainer.

The result? Fewer drop-offs, higher conversion, and more people hitting their fitness goals.

4. Fewer chargebacks and billing disputes

Card payments are vulnerable to one-time disputes—especially when a member doesn’t recognize a recurring charge or forgets about a training session.

Pay by bank significantly reduces these issues. Every transaction is authorized and verified, giving gyms a stronger defense against chargebacks. With platforms like Aeropay, machine learning models evaluate behavioral patterns, account balance, and transaction history to proactively block risky payments.

Aeropay offers guaranteed ACH to protect your gym from failed payments and  return fees.

Use cost savings to build loyalty

Lower processing fees can be used to incentivize members to switch to pay by bank. One common approach? Offer a $5 discount on the next bill when someone updates their saved payment method.

You can also offer perks: a free group fitness class, retail credit, or a one-time pass to the sauna. These types of benefits reward loyal members and help drive higher adoption of smarter payment methods.

And because many pay by bank platforms assess member trustworthiness, they can route payments from consistent payers more efficiently—cutting your costs even further.

Whether someone is coming in with a legal guardian, working with a personal trainer, or checking in for their first cardio class, having reliable, low-cost payments in place benefits everyone involved.

The bottom line

Pay by bank gives gyms a smarter way to accept payments—with the affordability of ACH and the ease of modern digital checkouts.

  • By offering pay by bank, your fitness center can:
  • Cut down on payment processing pricing
  • Reduce churn and failed payments
  • Speed up signups for new members
  • Boost retention through member incentives
  • Offer more flexible membership options to fit all fitness levels

Whether your gym focuses on strength training, cardio, or offers a full-service experience with sauna and wifi, upgrading how you collect payments can improve your bottom line and member satisfaction.

Ready to rethink your payment setup?

Talk to a payments expert and discover how easy it is to integrate pay by bank into your gym’s existing system.

Nick Rudy

Nick helps simplify the complexities of fintech, so everyone can understand the value of modern payments technology.
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