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Shoppers Are Tipping More Digitally Than with Cash

Cannabis
May 24, 2023
Rachel Ludwig

Retail is evolving, with cash taking a backseat to digital payments. As a result, tipping behaviors are changing too. Adapting to the digital world of payment and tipping is crucial for businesses, including the cannabis industry, to ensure maximum benefits for their employees.

1. Digital Tipping Behavior

  • • The evolving retail landscape and various shopping mediums have led to changing tipping expectations in the United States.
  • • 57% of consumers report tipping an average of 11-20%, with service quality being the key factor.
  • • Tipping behavior varies by demographics, with older individuals more likely to tip consistently.
  • • Online shopping has contributed to the rise in digital tipping, with a significant increase in tips on remote transactions.
  • • Forbes reports that nearly 65% of individuals tip at least 10% or more digitally compared to cash, highlighting the impact of digital tipping.

2. Customer Payment Methods

  • • Consumer preferences have shifted towards digital payment methods, even in physical stores.
  • • Digital wallets accounted for 29.2% of regional e-commerce transactions in 2021, and this trend is expected to continue growing.
  • • Cash usage is declining rapidly, emphasizing the need for businesses to adopt digital payment and tipping options to attract customers and retain employees.

3. Digital Tip Benefits for Employers and Employees

  • • Limiting tips to cash restricts employees' earnings. Digital tipping provides employees with the opportunity to maximize their tips and easily track their earnings.
  • • Employers can foster transparency, trust, and loyalty by introducing cashless tipping, allowing for seamless tip facilitation and performance tracking.
  • • The cannabis industry can benefit from digital tipping as it helps budtenders earn more while streamlining operations.

4. Digital Tipping with Aeropay

  • • Aeropay simplifies and secures payment options in the cannabis industry.
  • • Users can pay for cannabis purchases using a QR code and customize their tip amount, enjoying the convenience of digital payments.

Author

Rachel Ludwig

Marketing & PR Lead
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