Tactics to Increase Dispensary Sales

Managing a cannabis eCommerce business can be complicated, especially when it comes to finding successful ways to increase sales and retain customers. Thankfully, as the industry matures, more companies are emerging that cater specifically to the cannabis sector. 

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In this article, we'll explore the importance of e-commerce business solutions and the methods business owners can use to better manage their dispensary, delivery service, or online cannabis platform. For example, integrated solutions like Aeropay and Dispense have strategies embedded to help increase sales while growing a healthy, retainable customer base. 

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Cannabis eCommerce solutions are changing the game

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Dispense is the creator of industry-leading, customer-centered dispensary management and eCommerce software that offers business solutions for cannabis retailers. By providing easy-to-use tools, Dispense empowers dispensaries to better manage pick-up orders, deliveries, and discounts. Dispense’s dispensary management software features include online ordering, order management, POS integration and product sync with native menus, CRM, analytics, and much more. The platform’s convenient, cannabis SEO-enriched eCommerce storefront creates a seamless customer experience explicitly tailored to cannabis businesses. 

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Gaining access to completely customizable cannabis dispensary software management functionality allows retailers to fit Dispense to their specific operational needs. Dispense users always have 100% control of their data to leverage in marketing their business.. This management platform empowers dispensaries to list and sell products, increase web traffic and sales, build customer relationships, and scale businesses.

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How Dispense and Aeropay work together

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Dispense’s integration with Aeropay enables dispensaries to accept contactless payments in-store, through online store order pick-up, and cashless delivery. With no hardware needed or apps to download, customers simply scan a QR code, link to their bank, and pay. By joining forces, Aeropay and Dispense offer fully integrated eCommerce cannabis solutions that help with collecting payments and managing orders. Dispense and Aeropay are both optimized with user-friendly software specifically for cannabis businesses. 

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Cannabis merchant processing with Aeropay provides dispensaries with a compliant in-store and online payment platform. A key component of the ideal tech stack for cannabis businesses, Aeropay keeps retailers at the forefront of growth. Via bank-to-bank ACH payment processing, dispensaries are able to accept contactless cannabis payments that are compliant with state and federal regulations. Dispensary customers prefer cashless transactions and will spend on average 25% more when paying digitally. Digital is the fastest way to pay in-store and dispensaries using Aeropay for online orders have seen a 30% reduction in abandoned carts. 

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Ways to increase dispensary profits using integrated business solutions like Aeropay and Dispense

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The emerging cannabis market in the United States is on pace to hit $40 billion by 2030. If you're a business owner in this ever-evolving sector, you must stay creative to increase sales and retain customers. With Aeropay and Dispense’s unique integration, you can use the best available cannabis eCommerce tools to stand out and increase profits. Here are a few ways Aeropay and Dispense can directly scale your cannabis business. 

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Offer deals and discounts 

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Everyone loves a good deal, and cannabis users are no different. Eighteen percent of all dispensary transactions include a discount, averaging around $14 off a single purchase order. Though some states like Massachusetts have outlawed discounts on recreational marijuana, your store can still cash in on a discount strategy through bundle pricing. Consider early-bird discounts, happy hour pricing, first-time customer deals, or daily specials when creating your marketing strategy to boost sales. Dispense can help you set up and manage all of these perks with their dispensary software. 

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Prioritize a pay online dispensary

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If you're not selling online, you're missing out on ample opportunities to make more money. Customers who purchase online tend to make more orders more often. On average, online order values are higher and placed more frequently than in-store sales. 

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Beyond providing top-notch cannabis software for online orders, eCommerce providers like Dispense bring even more benefits to your store. Dispense's menu is SEO-optimized, so you can reap the rewards of Google searches with minimal effort. Plus, Dispense allows users to easily integrate with their preferred point-of-sale provider, control their own customer data, and manage day-to-day operations all in one place. 

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Offer cashless payment methods 

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As more states legalize cannabis, the long-held "cash is king" ideology is dying off. While we await federal legalization, customers are craving a cannabis shopping experience that mimics their other daily retail experiences, which means cashless payment options. We already use digital transactions to buy most things; why should it be any different at a dispensary? Payment solutions like Aeropay bridge the gap as cannabis regulation catches up to the modern age. 

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Invest in customer loyalty 

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Loyalty programs are a no-brainer for cannabis retailers. Data shows these programs encourage shoppers to spend more per visit. In addition to building brand allegiance, loyalty programs encourage more frequent spending and higher cart values. Plus, customers feel valued and rewarded for their loyalty, bonding them to your dispensary and increasing customer retention. Stay in touch with your customers through dispensary SMS campaigns and other features designed to boost retention. 

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Use integrated business solutions to grow cannabis dispensary profits 

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If you are a cannabis business owner looking for new ways to increase sales and attract more customers, Dispense and Aeropay are the way to go. This software integration helps cannabis businesses scale by providing the best cashless payment options for businesses and consumers. Utilize the best marijuana dispensary software and digital payment options to help you stay on top of all corners of your business and increase sales. Click here to get started today!