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Keep Your Customers with Flexible Buying Options

Cannabis
October 6, 2022
Rachel Ludwig

Each year, consumers are faced with more options on where and how to shop, requiring business owners to stay vigilant about keeping up with current trends. Today, many shoppers prefer to shop online or with digital payment methods.  

Reports say 75% of Gen Z shoppers, who combined with Millennials, make up the majority of cannabis sales, tend to shop on their smartphones more than any other generation. It’s not just Gen Z. ECommerce sales across all generations are a widely expanding phenomenon. In the U.S. alone, eCommerce sales surpassed $750 billion in 2021, with shoppers taking full advantage of the ability to check out without leaving their homes. 

Another preference for shoppers? Two-thirds of adults worldwide now make or receive digital payments. A recent global study shows that some countries, such as China, are adopting digital payments with plans to transition into a cashless society. 

These trends can inform how to create the ideal dispensary for customers, and implementing Aeropay allows your customers to have flexible options when buying your products.

Take advantage of Gen Z’s eCommerce cannabis favoritism 

Gen Z is the first generation to experience widespread legal consumption of cannabis, and research shows that this generation actually prefers cannabis over alcohol by about 70%. Predictions say that Gen Z is twice as likely as the average American to use cannabis products. 

With Gen Z shoppers preferring to shop online, it’s vital to ensure your dispensary’s website reaches this group of consumers. Utilize eCommerce cannabis practices such as SEO and tech stacking to increase visibility, and offer customers better choices for purchasing. With a marijuana payment processor like Aeropay, your dispensary is equipped with the marketing tools to stand out in a saturated market and partnerships offering online ordering and cannabis delivery. 

More ways to buy = more completed transactions

Historically, dispensaries were only able to accept cash due to federal laws and banking restrictions. Thankfully, there are more options for consumers shopping for cannabis – which benefits both the shopper and the dispensary owner. Cash is limiting; a shopper can only spend the fixed amount that they have on hand. If there are more options for purchasing goods at your dispensary, then you will complete more transactions.

Partnering with Aeropay gives your dispensary seamless integration with other eCommerce platforms and more options to make sales. Whether your customer is interested in brick-and-mortar shopping or click-and-mortar shopping, Aeropay partners can help facilitate cannabis payment solutions that satisfy both the business owner and the customer. With ACH payments (or bank-to-bank transfers) via Aeropay, customers can make secure and cashless payments inside your dispensary using their mobile devices. Aeropay can also help your dispensary offer online ordering for pickup or cashless delivery. Consumers enjoy having a variety of options and are likely to choose whatever method is best or most convenient. 

Keep payment simple  

Ultimately, the easier you make the checkout journey for the customer, the easier it will be for them to select “purchase.” In a Harvard Business Review study, brands that made the purchasing-decision journey simple were 86% more likely to be purchased.

The downside to having multiple cannabis payment options is it can be overwhelming, especially if customers are unfamiliar with certain methods. Online cart abandonment can occur if consumers get confused or if they are hit with last-minute fees. Instead, offer clear and concise guides and blog posts about payment alternatives and eliminate customer fees. While shopping online, customers are able to conduct product research and comparison – so letting them know exactly how you’ve made efforts to make their experience better with your dispensary is extremely helpful. 

There are ways to offer customers more options while keeping the checkout process simple. Try briefly explaining the difference between each payment option all in one place: 

Eliminate customer fees with Aeropay

A survey of U.S. shoppers reported that almost 50% would abandon their online cart when they see extra costs at checkout. By listing Aeropay as the first payment option, customers can see that they have a fee-free option to complete their purchases. Customers are frustrated by encountering surprise fees, especially during a recession. Offering an option that doesn’t come with extra costs shows customers you’re dedicated to earning their trust. This method has shown excellent results – 75% of eCommerce cannabis customers return and use Aeropay again. 

Aeropay the ultimate flexible purchasing tool

Flexibility is also key for a business owner as well. With a cannabis payment processor like Aeropay, you too can have the necessary options to run your business the way you envision. Aeropay is a one stop shop for dispensaries to offer various ways to buy products and accept multiple payment methods. Learn more via an Aeropay demo today: https://www.aeropay.com/demo

Author

Rachel Ludwig

Digital Marketing Manager
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